Our research covers a variety of topics but is centered on the strategies, processes and value creation of entrepreneurs, small technology firms as well as small-to medium-sized enterprises (SMEs). These firms account for a significant proportion of economic growth, employment capacities and innovation potential in most developed economies.
With our research, we aim to contribute to the understanding of the antecedents and outcomes of such firms’ entrepreneurial activities in domestic, but also in international markets. Internationalization is a key element in the strategic management of small firms. On the one hand, it allows to spot opportunities in foreign countries, but on the other hand it is connected with risks of failure and liabilities of foreignness. We observe the potential benefits and shortfalls of (early) internationalization and how firms may leverage the former, and mitigate the latter.
Besides growth strategies, we emphasize the question how firms (and in particular SMEs) can effectively acquire and retain one of the most important sources of sustained competitive advantage: their human resources. More specifically, we focus on research about how firms can recruit valuable and well-fitting employees. In this context, we observe the effectiveness of different recruitment channels, the role of recruitment channel orchestration and employer branding as well as the effects of corporate social responsibility.
Methodologically, our research pursues an evidence-based approach, applying a variety of quantitative-empirical techniques, such as meta-analyses or structural-equation-modeling.